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Our award winning and most popular product is none other than Hup Seng Special Cream Crackers Cap PING PONG. Since 1994, our Special Cream Crackers has won the Gold and Grand Gold Award from Monde Selection, an international and independent quality institute founded in Brussels, Belgium. The quality, taste and texture of the Special Cream Crackers is one of its kind and has become a household name for many generations. Other products in the crackers family are Sugar Crackers and Corneo Crackers. For enriched nutritional value, we have Wholemeal Crackers and Deluxe Crackers.


We have rustic looking homemade inspired NATURELL Oat Cookies. They melt in your mouth, taste delicious and leave you wanting more. Our NATURELL Oat Cookies have been rewarded with the GOLD Quality Award at the Monde Selection, Belgium. This is a recognition of our continuing effort in producing world class quality products. 

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For diversities, we also produce biscuits. We have PING PONG Marie Biscuits that comes in a few different flavours, PING PONG Sesame Biscuits which is full of toasted white sesame that you can see, smell and taste, KERK Sultana Biscuits which is delicious and nutritional and many more.

Beverage Mix

Like cheese and wine, beverage and crackers/cookies/biscuits are match made in heaven. Crackers with coffee, cookies with tea, biscuits with coffee or tea, these pairings are undeniably complementary and absolutely satisfactory. Our IN-COMIX beverages include Instant Coffee Mix, Ipoh White Coffee, Ginger Tea, Nutritional Cereal Drink and many more.

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